Bring Shopper Insight For ECR

课程详情

课程大纲

《Bring Shopper Insight For ECR》课程大纲

 Overall Introduction
 Basic to shopper understanding
 Shopper Research Method,Tool and Model
 Basic inroduction to Shopper Based KA Cooperation Module
 Customer Assessment
 Strategy Alignment
 Plan Development
 Execution
 Tracking & Evaluation
 Bring Shopper Insight to KA Cooperation Model – What and How
 Shpper Based ECR Applications
 Customer value creation through new products
 Using customer marketing to build customer differentiation
 Smart pricing
 Solution center-beyond category management
 Review

《Bring Shopper Insight For ECR》培训目标

通过对购物者的理解，阐明ECR能提高购物者的满意度，使学员掌握购物者研究的方法、工具和模型，来提升生意机会。

《Bring Shopper Insight For ECR》培训对象

重点零售客户管理人员、各类销售管理人员、零售商采购、营运管理人员、市场推广相关人员